Archive for the 'me' Category

Self-promotion (Björn Dufwenberg!)

Wednesday, July 18th, 2007
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To follow up on an interesting article about self-branding over on Lifehacker, I just want to let everyone know that you can find me at my LinkedIn profile here: Björn Dufwenberg. The article discusses how to make yourself more visible to people looking for you on the internet. Some of the things include:

  • Signing up your own domain, like yourname.com, with associated email addresses. Preferrably firstname@lastname.com, but anything else than free hosts is good. (Done! Right here: Dufwenberg.com, although the frontpage is currently nothing but a fresh Wordpress installation)
  • Put up a “nameplate” page with your full name in the heading. (Almost done, I realize I need to feature my name a bit more in the page and its templates. Changes are coming.)
  • Finally, make sure to get your name linked to your site. This can be done through aggregation sites such as 43names.com or others, or simply by commenting on frequently-crawled sites with your full, real name. (Need some work here too.)

Anyway, I’m already doing pretty well, since my LinkedIn profile comes up on top in a google search for my name. But, I have a fairly well-known relative (publishing academic articles in the field of game theory) whose name I won’t mention (since that will move his name up the rankings ;-), who shows up first on a search for my pretty uncommon last name. So, like I said, some more work is needed.

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